Retail and Production

The challenge

  • Generate growth in a mature market by growing and strenghtening of Point Of Sale.
  • Set the convenience store category as the driver for growth.
  • Optimize the sales activity of 80 sales representatives to make every visit effective.

“We have very aggressive competitors who make major investments at the POS, and there is a systematic overbidding on commercial terms”

Company’s sales director

Mi Case Study Retail And Production