The company needed to move from a reactive sales process in the world of photography to a proactive sales approach in the competitive phone market.
Facing the collapse of the photo market over the period 2006-2008, the company’s stores & photo service stations had to conquer the market of mobile phones and internet.
The company’s objective:
Develop sales by strengthening the sales skills of people with a highly technical profile (photographers).
Mi Case Study Retail Changing Sales Skills