Elevate Your Impact with the Commercial Excellence Program
At Resinex, excellence is not a destination – it’s a journey. With this belief, Resinex launched the Commercial Excellence Program – a transformative development initiative designed to empower commercial teams with the mindset, skills, and tools to thrive in today’s dynamic market.
The Challenge
Operating across multiple European markets, Resinex faced the challenge of ensuring consistent sales excellence across diverse teams and customer segments.
The company’s sales professionals were navigating increasingly complex environments – with diverse customer expectations, competitive pressures, and shifting market dynamics.
Resinex recognized that to maintain its market leadership, it needed to strengthen commercial capabilities, enhance customer focus, and embed a shared, value-based approach to selling throughout its organization.
“What changed for me was not just how I sell – but how I think.
Participant of Resinex Commercial Excellence Program
I now approach every client interaction with a clear structure, a strategic mindset, and a stronger sense of purpose.”
The Solution
To address these challenges, Resinex partnered with Mercuri International to design and implement the Commercial Excellence Program – a comprehensive development journey aimed at empowering sales teams with the right mindset, skills, and tools to succeed.
The program combined experiential learning, practical tools, and strategic reflection. It focused on:
- Understanding customer buying processes and decision-making triggers
- Building adaptive and consultative sales strategies
- Embedding value-based selling principles into daily work
- Strengthening leadership support and peer learning
By integrating these elements, the program helped align teams across regions and create a unified language of commercial excellence.
The Result
Post-collaboration results for Resinex
The impact was visible both at the individual and organizational levels.
Participants reported:
- Greater clarity in their sales approach
- Stronger engagement with customers
- Improved confidence in managing complex deals
Managers observed a measurable shift in team collaboration, communication, and strategic thinking. The program fostered a culture of continuous improvement and shared success – one that continues to strengthen the company’s growth and customer partnerships across Europe.
Resinex is a leading international distributor of raw polymers and specialty plastics, providing comprehensive material solutions for industries such as automotive, packaging, electronics, and healthcare. As part of the Ravago Group, Resinex combines global reach with local expertise, offering customers high-quality products from world-class manufacturers, technical support, and reliable logistics. With a strong focus on innovation, sustainability, and customer partnership, Resinex helps companies optimize performance and develop advanced, sustainable plastic solutions across diverse applications.
Conclusion
For Resinex, Commercial Excellence is not a one-time initiative – it’s an ongoing commitment to growth.
By investing in its people and embedding strategic, value-driven sales practices, Resinex continues to set new standards of excellence in the plastics distribution industry and strengthen its position as a trusted partner to customers across Europe.
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